Marketing & Operations Plan
90-day integrated execution roadmap for Axcertro + Lathindu
Phase 1: Foundation & Quick Wins
Phase 2: Content Engine Start
Phase 3: Paid + Outbound Launch
Phase 4: Optimize & Scale
Phase 1: Foundation & Quick Wins
Technical SEO, lead magnets, schema, tracking setup. Do before spending on ads.
Cross-domain GA4/GSC + Schema (Org, Services, Products, Reviews)
WhatsApp Business API → n8n webhook → CRM
AI Automation ROI Calculator (n8n + HTML embed)
5-email nurture sequences (4 magnets)
Case study pages (3) + templates
Fiverr gigs (3) mirroring Lathindu packages
Phase 2: Content Engine Start
Weekly publishing system. Compound traffic asset.
90-day content calendar (36 pieces)
Blog/Article template + auto-distribute (n8n)
Publish Week 1: 1 blog + 1 LinkedIn article + 2 videos + 1 carousel
Syndication: LinkedIn, Twitter, Medium, Dev.to
Phase 3: Paid + Outbound Launch
Turn on paid once foundation converts. Outbound feeds the top.
Google Ads structure: Search, Local, Competitor, Product
LinkedIn Ads: Founder/CTO/Ops (10-200 emp)
Meta retargeting + lookalike
Outbound n8n: Apollo → Enrich → Sequence (500/mo)
WhatsApp broadcast list (bi-weekly value tip)
Phase 4: Optimize & Scale
Data-driven iteration. Double down on winners, kill losers.
Weekly dashboard review (GSC + Ads + CRM + Content)
Bi-weekly creative refresh (ads, emails, content)
Monthly pricing/packaging test
Quarterly strategy pivot based on LTV:CAC